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Avtrade has appointed Alex Eales as Global Sales Director to lead the restructured global Sales Teams.

Directly responsible for both the UK and global regional Sales offices, Alex’s main focus will be to ensure that Avtrade replicates the same high quality customer service and practices across the regions and throughout the entire business.

Committed to continued global expansion, Alex will work with the Regional Sales Directors to train and empower account management teams to trade spares competitively, develop business opportunities with existing and new customers, increase revenue and ensure first-class customer service and support worldwide.

A results-driven aviation professional, Alex has played a pivotal role in Avtrade’s sustained business growth since joining the company in 2006. His main accomplishments include bringing new key customers onto full contract support in Europe, Africa and Asia; helping to set up offices globally; and enhancing Avtrade’s sales and support capabilities by implementing full 24/7 global coverage.

With his wealth of knowledge and expertise, in his new role Alex is strongly positioned to continue delivering substantial growth for the company.