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Following the recent strategic Sales department restructure, Avtrade is pleased to announce the appointment of two of the new Regional Sales Directors; James Cristal and Sudi Patel. 


As part of their new roles, James and Sudi will be jointly responsible for heading up the company’s sales operations in Europe. In addition, Sudi has responsibility for North Africa whilst James Cristal will also lead development of Avtrade’s sales operations in the Americas.

In particular, they will be shaping Avtrade’s overall sales strategy within these regions and developing new business opportunities.

A true aviation enthusiast, James boasts a broad understanding of the aviation industry, having worked in a number of departments at Avtrade, from Support Contracts to Sales and Marketing.

Sudi’s commitment and drive have seen him progress rapidly within Avtrade, gaining promotion to Team Leader and driving significant Sales growth within a few years of joining the company.

Combining a wealth of industry expertise and deep local knowledge of their regions, James and Sudi are well placed to rise up to this new challenge and further strengthen Avtrade’s global presence.